Pengaruh Promosi Gratis Ongkir Dan Flash Sale Shopee Terhadap Pembelian Impulsif Mahasiswa STABN Sriwijaya

Riska Dwi Ratna Sari, Edi Ramawijaya Putra, Pringgondani Pringgondani

Abstract


The research is quantitative research using a survey method, the respondents for this research were 205 STABN Sriwijaya students. The sampling technique used in this research is non-probability sampling with a purposive sampling method. The results of data analysis using multiple linear regression show a value of Fcount = 11.162 with a significance probability value = 0.000. The multiple linear regression equation obtained is Y = 31.471 + 0.073X1 + 0.246X2. Partially, the free shipping promotion has no effect on the impulse purchases of STABN Sriwijaya students if flash sales are controlled. Meanwhile, flash sales have a partial effect on the impulse purchases of STABN Sriwijaya students if the free shipping promotion is controlled.

 

 


Keywords


Keywords/Katakunci; Free Shipping Promotion, Flash Sale, Impulsive Buying, STABN Sriwijaya

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